How Jon Carson is using AI to help students make better career decisions without making those decisions for them.
When Jon Carson founded College Guidance Network (CGN), he wanted to help high school students make better decisions about where to go to college. Families were committing substantial sums to a consequential choice, often with little personalized guidance. Then the school districts using his service began pointing out that many of their students were not planning to attend college, and they needed guidance too.
His company, now called Career Guidance Network, helps schools provide personalized guidance to all students, drawing on more than 700 career pathways. Starting with career exploration makes college one of several educational options rather than the assumed destination, while helping students who do choose college make more informed decisions about where and what to study.